I’ve worn many hats throughout my career — journalist, writer, editor, content strategist — but the work has always been the same: shaping voice, ideas, and stories that people actually want to read.

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My background is in journalism, which means I approach every project with curiosity, strong editorial judgment, and an obsession with clarity. As a New York City–based freelance writer and editor, I’ve written and edited for magazines and digital publications across culture, lifestyle, travel, beauty, health, and wellness, with a focus on stories that reflect how people actually live, think, and spend.

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Over time, that editorial foundation expanded into content strategy. I became increasingly interested not just in individual stories, but in how ideas travel across platforms, how voice holds together over time, and how content works as a system — what to prioritize, how to create consistency, and how to scale without losing taste or nuance.

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Today, I work with brands and organizations that want editorial-quality content without the corporate blandness. I help teams define and evolve their voice, clarify what to say and why it matters, and turn ideas into content and social that feels intentional, platform-native, and built to last.

 

My sweet spot is working with teams who know they have something interesting to say — but need help figuring out how to say it, where it lives, and what’s actually worth making.